Craft workshops are a great way to share your passion with the local community, as well as establishing professional relationships with other businesses.
However, if you’re not quite sure on how to promote your craft workshop, don’t stress! We’ve listed our top tips on how to promote your craft fair to ensure you have a successful event, full of budding craft enthusiasts.
One of the easiest ways to get people to attend your craft workshop is by promoting it both in person and online.
No matter whether you have a small business or you have a larger one and have been established for years if you don’t promote your craft workshop it will be tricky to get people to attend.
Making your craft workshop available and accessible to people of all different skill levels is also a great way to ensure people will be interested and therefore attend your craft workshop.
If you have a passion for a specific craft that you’d love to share with others then hosting a craft workshop is a great idea.
Not only do you get to share your love and passion for specific crafts but it can be a great way to make a little extra income on the side.
Use social media
Social media posts and advertisements can help you to reach a broader audience and encourage people who may not usually be aware of your craft or craft workshops to get involved.
If you want to use paid advertising you should define your target audience and place adverts on different social media sites. These adverts will show on the feed of your target audience and hopefully encourage them to sign up to your workshop.
You can also use print advertising for your local advertising such as posters flyers and even small business cards.
You should include the name of the event the date time and location as well as any important booking and contact details that your crafters may need.
Bars cafes and bookshops are usually very welcoming to events being promoted in their property which is why it’s always worth asking if they will put up your posters.
Being insured and showing your potential workshop attendees that you have craft workshop insurance is another great way to encourage people to attend your workshop.
Many people who are attending workshops no matter what kind they are like to know that they’re in safe hands.
Showcasing how your craft insurance not only protects you but how it also protects your attendees and their property is a great way to show you care about your craft and ensuring it is taught in the safest way possible.
If you already have a loyal customer base promoting your craft workshop with them is a great way to ensure you will have some interest.
You can do this through emails group channels on social media and even SMS messages.
Sharing with your customers is also a great way to encourage promotion through word of mouth especially since many may wish to go with their friends and family.
You can offer incentives that encourage individuals to attend your workshop.
These incentives can include contests rewards and prizes for the best craft that is made.
Make sure to include information about the incentives on your adverts to encourage people to attend.
Free items are also a great way to encourage attendees such as drinks food gifts and so on.
If you have a website for your craft business putting up a few banners across your website is another great way to promote the craft workshop.
Banners will typically run across the top of your website and will contain information on how to book the date and the time.
You could also do a featured banner on your homepage if you wish to really promote it.
If you have the budget to do so you could partner with some popular content creators who could help you reach your desired audience.
Working with somebody who is in a similar industry to you or creates content for your ideal audience will help you to build trust and authority in your field.
Influencers and content creators can help promote your craft workshop by sharing videos images and stories about it.
Sharing exclusive deals is also very useful when it comes to promoting your craft workshop.
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