Flower crafts have become increasingly popular over the past few years, with more and more customers looking for beautiful handmade floral products.
No matter what kind of floral craft you make, if you’re looking to make an income from it, it is important to have a solid plan in place to help your business grow.
A flower craft business is a type of business that specialises in arranging cutting preserving and merchandising real and artificial flowers.
Yes since flower crafts are becoming increasingly popular amongst customers flower craft businesses are becoming more and more profitable. This is especially true if you find a niche that will appeal to a mix of different consumers.
For example flower crafts for weddings and seasonal holidays are extremely popular and provide a constant source of income all year round.
Listed below are our top tips on how to start your own flower craft business.
There are a number of different flower based products that you could sell ranging from dried flower crafts to fresh floral arrangements and even some cosmetic products.
The flower craft market is becoming increasingly saturated so finding your unique place in the market is very important. Look for gaps in the market that you could fill and start to promote these products to consumers that you know will love your products.
It’s a good idea to look at what your competitors are doing so you can determine what their strengths are and how you can replicate these strengths for your own business. You can also learn how to do things better than your competitors by studying the market and reviewing what they’re not selling.
Start by making two lists. One for what your competitors are doing well and one for where there are gaps in the market.
Before you move onto making any products you should make sure your brand reflects who you are as a business.
Some assets you should have before you launch your business include:
Your business may not do as well if you don’t have a marketing plan to back it up. You should set up social media accounts to help spread awareness of your business. You can also utilise paid advertising to help push your brand in front of those looking for the products you make.
No plan is perfect which is why you shouldn’t be worried about adjusting plans as you go. You should take the time to troubleshoot your branding and marketing plans. This will help you to establish what is and isn’t working as well as allowing you to slowly and carefully build your brand.
Managing your flower craft business is essential for ensuring everything runs smoothly. You should try to establish efficient systems for ordering supplies processing orders managing your inventory and arranging deliveries and collections.
Managing your finances is also a must. You should consider opening new bank accounts specifically for your business to help you track your business income and expenses.
At CraftCover we can provide you with specialist flower craft insurance to protect you and your business. Our policies include two of the most important types of cover Public Liability Insurance and Product Liability Insurance.
Public Liability Insurance covers your business against legal expenses that may arise due to members of the public being injured as a result of your products or business operations.
The main risks that are covered by this type of insurance include death and disablement of the public and/or loss or damage to third party property.
Product Liability Insurance covers your business right from production and manufacturing to sale. You will be protected against extensive costs should any issues arise as a result of your products processes and packaging.
One of the best ways to promote your flower craft business is through the use of social media. Using the likes of Instagram Facebook and TikTok is a great way to gain an online presence. Think about posting things that you’re making your customers enjoying their products and any future products that you might be coming out with.
You can also use your local community to help spread the word of your business too. You could share physical promotional materials such as business cards and flyers as well as asking customers to write reviews and recommend you to friends and family.
Starting a flower craft business online might seem like a scary process but it is actually really simple. Selling your crafts online can be extremely profitable and it is a great way to share your products with a range of customers across the country.
You can read our full guide on how to launch an online craft business to find out more information about the basics including how to launch your website prepare your stock and register your business too.
Selling your flower crafts at craft fairs is another great way to introduce your products to new customers who may not be aware of your online presence.
At CraftCover we can include craft fair insurance alongside your annual policy allowing you to trade safely and legally in the UK. We don’t limit the number of craft fairs you can attend meaning you can sell in person as much as you like. We also offer one-off craft fair insurance which is ideal for those who are new to the world of craft fairs but want to experiment with it.
Using our fully automated service you could get your free no obligation quote today.
Click the link below and take the first step towards bespoke coverage tailored
to the unique needs of your business.
