With the run up to Christmas at our fingertips, you may be wondering if there are any new methods you could use to promote your craft business.
In this guide, we’ll guide you through our top ways you can promote your business this Christmas and the different marketing materials you can use.
There are a huge variety of different marketing materials that you could choose from in order to promote your craft business, including digital and traditional print materials.
Diversifying your marketing materials is a great way to ensure you reach a wide audience from different demographics. For example, using printed materials such as leaflets, flyers and posters is a great way to attract customers who don’t follow you on social media or are aware of your online presence.
For those who are more likely to find you via social media and search engines, make sure you have a great online presence. This will encourage customers to visit your website and potentially purchase your products.
There are a huge variety of different marketing materials that you could choose from in order to promote your craft business, including digital and traditional print materials.
Diversifying your marketing materials is a great way to ensure you reach a wide audience from different demographics. For example, using printed materials such as leaflets, flyers and posters is a great way to attract customers who don’t follow you on social media or are aware of your online presence.
For those who are more likely to find you via social media and search engines, make sure you have a great online presence. This will encourage customers to visit your website and potentially purchase your products.
Choosing where to promote your crafts business at Christmas time may feel difficult since Christmas crafts can be quite a saturated market. However, as long as you use your marketing channels strategically and in line with your desired customer base, there is no reason why you can’t successfully promote your business.
Some of the best place to promote your crafts at Christmas time include:
Listed below are our top ways to promote your craft business this Christmas:
The first method to promote your craft business is probably the most effective. Utilising craft fairs is a great way to get your business out in front of a wide range of different people. This is where you can also hand out your other marketing materials, such as business cards and leaflets, for people to refer back to and visit your online store.
At craft fairs, you can build a rapport with your customers, giving them more of a personal experience. Whilst your products should be doing all the talking for you, engaging with your customers is a great way to ensure they remember you and your stall.
Our beginners guide to selling at craft fairs may help you.
Without the correct insurance, your business may face extensive costs due to potential accidents and incidents. This amount could go way beyond what you may be able to afford. CraftCover can help by covering these significant costs as part of your crafting insurance policy.
Using social media is a great way to get your brand out there beyond a local scale. Of course it is important to attract a local audience for craft fairs, but having a wider audience is important as it encourages more online sales and you won’t have to rely solely on fairs.
Look at using a variety of different platforms such as Instagram, Facebook, Twitter and TikTok to show off your products. You can also use these sites to have flash discount codes or special deals to encourage shoppers to buy before they miss out.
Use craft selling sites
Specific craft selling sites, such as Etsy and Folksy, are great options for those who are just starting up their craft business. They are incredibly easy to use and don’t require much maintenance.
A huge number of Christmas shoppers will be looking for unique, handmade products and will use online marketplaces to find such products. This is where they can really play into your advantage.
If you have the budget to do so, paying for adverts to be displayed on social media sites and search engines is a great way to promote your business this Christmas. Many people will be browsing across a number of different sites relevant to your industry and this is something you can take advantage of.
Setting up social adverts means that they will show on the feed for people who are looking for similar products to what you sell. Having well thought out and nicely designed adverts is a great way to get your brand in front of people and potentially increase your sales.
As we’ve mentioned, sometimes traditional marketing through print is one of the best ways to promote your business. This could be as simple as handing out flyers with your products after purchase, having your business card placed on different touchpoints and even putting up posters where possible.
You can include small details, such as QR codes, that will take potential customers directly to your website or social media page, which ultimately makes the whole buying experience much easier for customers. With each in person sale at a craft fair, you could also include printed discount codes for your customers to use on their next online purchase.
There are many different in person and online networking communities that you could join in order to promote your business. Although this may not get you a lot of direct sales since you will be talking with other business owners, it is great for generally getting your business out into the wider community.
Word of mouth goes a long way and creating a network of other crafters who will support each other can be extremely beneficial in the long run.
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