Craft Fairs and Events

What to Sell at a Christmas Craft Fair

The holiday season is the perfect time to sell your products at Christmas craft fairs, especially if you have products which make unique gifts.

If you’re looking for some craft inspiration to sell at craft fairs this Christmas, we’ve got you covered. From Christmas craft newbies to experts, at CraftCover, we can insure your business, ready for the busy fair period.

Are Christmas fairs a good place to sell handmade crafts?

Yes, Christmas fairs are a great place to sell your handmade crafts.

Many Christmas shoppers look for unique and meaningful handcrafted products, including gifts, decorations and confectionery.

Not only is it ideal for meeting new customers, it can also help to expand your small business to those who may not have known about you before.

Which Christmas crafts sell best?

There are endless possibilities when it comes to creating Christmas crafts to sell.

Some of the most popular crafts include:

  • Christmas ornaments: Homemade ornaments are some of the most popular crafts to make and sell. From personalised hand painted ornaments to embroidery hoops, Christmas ornaments are sure to be top sellers among shoppers.
  • Christmas clothing: From festive jumpers to themed costumes, plenty of buyers are looking for Christmas clothes during the holiday season.
  • Christmas stockings: Stockings may be one of the easiest Christmas crafts to make this season. You will only need some basic sewing skills and a range of materials to get started.
  • Christmas cards: Sending Christmas cards is a holiday tradition that many people still love doing, but many shoppers find their choices limited. Handmade christmas cards are a fun idea for crafters to sell as their creations offer uniqueness and variety.

Advantages of selling Christmas crafts

1. People are willing to spend.

Shoppers are usually more willing to spend slightly more for loved ones during Christmas. If you have personalised or unique items which they’re looking for, they’ll be more likely to buy from you.

2. Christmas sales can boost your business.

The Christmas period can be a great opportunity to meet new customers and expand your business. If you can successfully tap into the Christmas market, you will see a significant increase in sales. This can help you reach your goals for the year and set you up for success in the future.

3. You can reach a wider audience.

Shoppers may be more willing to buy and try new things at Christmas. If you can get products in front of your customers, they may be more willing to buy from you than other sellers.

What should I make for a Christmas craft fair?

As we’ve mentioned, there are a variety of different handmade products to make and sell this Christmas, but if you still need some inspiration, we’ve listed some festive ideas below!

Cake making

Christmas isn’t all about the gifts; food and confectionery is a massive part too and shoppers will be looking for tasty treats this year.

Cake making is a great Christmas craft which can be extremely profitable. Whether you make artisan Christmas puddings or tins of shortbread, buyers will be tempted by your tasty creations.

Wax melts and candles

Wax melts and candles are a perfect Christmas craft for buyers to treat themselves with or gift to their loved ones.

You could create shaped wax melts and candles, such as Santa, snowflakes and snowmen. Popular festive scents include gingerbread, pine and cinnamon.

Ceramics and pottery

If you have a ceramics and pottery business, you could start creating Christmas decorations such as ornaments, tree decorations or mugs.

Many people love to have seasonal decorations which they can reuse and bring out each Christmas season.


There are a range of christmas themed beauty products which you could release if you own a cosmetics business. The market for homemade products has increased dramatically over the past few years and more and more customers become excited for seasonal products.

Products may include a scented range, themed collections or mystery bags.

Christmas craft fair tips for sellers

Christmas fairs are a great place to sell your products, but it can be overwhelming if you’re not sure where to start. Below are some tips to help you get started.

Do your research

The key to success at any fair is being prepared. Not all Christmas fairs are the same; some may be more busy than others, while others may have different requirements or be better suited to certain products.

Finding a fair that will suit your products is key to success. However, Christmas fairs usually look for unique, handmade and Christmas themed items. As long as you fit this criteria, you should be able to sell your products.

Get insured

Before you decide which Christmas fair you want to attend, it is important that you insure your business.

Our bespoke craft insurance policies include craft fair insurance, ensuring your business is covered all year round no matter what season you attend fairs.

Know your target audience

When selling at Christmas markets, it’s important to think about who your target audience is and the types of products they’re looking for.

Knowing who you’re selling to will help you create a strategy for advertising your products and making sales.

Price your products wisely

It’s important to price your products fairly so that you can make a profit, and shoppers will feel like they’re getting a fair deal.

Christmas shoppers are looking for bargains, so make sure your prices are competitive, as well as potentially offering discounts for certain products.