Can you sell handmade crafts on Not On The High Street?
You can sell handmade crafts online on Not On The High Street. If you’re looking to sell bespoke, unique, and artisanal items, Not On The High Street is one of your best options.
What is Not On The High Street?

Not On The High Street is an online marketplace primarily designed for the selling of bespoke or handmade crafts. It connects shoppers with thousands of independent creative businesses, revolving around unique, artisan, bespoke items which typically aren’t available in traditional stores.
Commonly sold on the platform are:
- Personalised gifts – Jewellery, homeware, bespoke stationary.
- Artisanal food and drink – Small spirits, handmade chocolates, hampers.
- Specialty items – Independent fashion, hand crafted toys, wedding favours and more.
Not On The High Street acts as a digital storefront for your business, where brands are hand selected and approved for selling.
Legalities and compliance when selling on Not On The High Street

Selling via Not On The High Street requires compliance with general UK e-commerce and consumer law, as well as with the seller terms and conditions.
- Business registration – You need to register with HMRC as a sole trader, limited company, or partnership.
- Platform reporting – NOTHS will report seller incomes, so your records must match theirs.
- Consumer and distance selling compliance – Pricing details must be clear and accurate upfront, along with delivery charges and cancellation information.
- NOTHS policies – Customers must not be misled. Descriptions, imagery and materials must be accurate. You must also pay a £199 joining fee, and 25% commission on all sales.
- Product safety and liability – Under the consumer rights act, all goods and products you sell are required to be ‘fit for purpose’ and of ‘satisfactory quality’.
- Insurance recommendations – If you create physical goods to sell, it’s highly recommended that you obtain craft insurance to protect your business.
Get in touch with CraftCover to discuss your insurance requirements if selling online through NOTHS.
Sell Crafts Online With Insurance
Nobluet On The High Street listing policies and requirements

Not On The High Street focuses on the selling of unique, personalised, high-quality products from small creative businesses. To join the platform, your business must be registered, and trading from the UK or Northern Ireland. You’ll then need to complete an application, on which you should showcase your unique, good value products, including high quality lifestyle images.
Once accepted, there are some specific listing and product guidelines:
- Originality – Products should be unique, bespoke or creatively sourced. This means that reselling items without any handmade elements is prohibited.
- Accuracy – Product descriptions must be highly accurate, and in no way misleading. This includes materials used, packaging and customisation options.
- Personalisation – A key feature of NOTHS is personalisation, so listings should showcase customisable options and features of your products.
- Inventory management – Stock levels should be kept up to date to avoid inventory issues which lead to cancelled sales.
Do you need insurance to sell handmade crafts on Not On The High Street?
Whilst you are not legally required to have a craft insurance policy to sell on Not On The High Street, it is highly recommended to protect yourself, your customers and your business.
Getting a specialised plan which includes product liability insurance and employer’s liability insurance is the best way to protect against unwanted or unexpected claims, giving you peace of mind to sell safely.
- Product liability insurance – If one of your handmade products inadvertently causes harm, damage or injury, you could be held liable. Product liability insurance protects you financially in these circumstances.
- Employer’s liability insurance – Only necessary if you employ staff or volunteers to work for you or support you.
Not On The High Street will not be liable, and won’t protect you, in the event of a customer claim, so seeking a bespoke craft insurance police is in your best interests.
Free Craft Insurance Quote