Business Advice

Things You Must Do to Make Your Craft Business a Success

If you run a craft business, you will know that it isn’t an easy job. Not only do you have to make the products but you also have to get your audience to see them. Craft Cover have experience in both making and selling crafts, as well as providing specialist insurance to the industry.

Here is some advice from our team for making your craft business a success!

Write out a plan

If you don’t have a clear strategy for how you are going to run your craft business, it probably won’t become a success. Before you even start to sell your products, you should think about who it is that you’re looking to sell to and how you are going to get your products in front of them. This way, you will know what it is that you want to achieve and the steps you are going to take to make sure that it happens!

Get a website

According to the Office for National Statistics, in February this year the UK average weekly spending online was £870.8 million. This means that if you don’t have a website for your business, you are missing out on the chance to make more sales and extend your customer base. Having a website also means that you can blog about the things you are making, which is a great way to build relationships with customers and fellow crafters from all over the world.

Take advantage of social media

Billions of people are already using social media and this number is increasing every day, which makes it the perfect selling platform for your craft business. Twitter, Facebook, Instagram and Pinterest are all valuable to your company and will help to get your brand out to new customers. It is also an advantage that you can post photos on these sites which means that you can display examples of your products online for the world to see.

Attend craft fairs

Craft fairs are extremely popular with potential customers because they allow them to see the products in person, get a feel for the company that they are buying from and even try things on. It’s worthwhile for every craft business to attend these events, even if you start out at a small local fair and work your way up to bigger events. Presentation of your table or booth is something that you certainly shouldn’t overlook. This will be the thing that catches the attention of visitors, so you will need to make sure that your stand is colourful and displays your products well. If have a friendly attitude and reasonably priced products, you can definitely make profit at these types of events.

Don’t give up

Your business won’t become successful overnight and it’s really important to be patient. It will take months or maybe even years to grow your customer base, but if you stick with it and are dedicated to your craft company, you will no doubt make it in the craft industry!

One final thing that crafters often overlook is insuring their products. Like any business, you need to have a guarantee that if something does go wrong, you minimise damage and are able to recover quickly. Our insurance cover is ideal for craft businesses and protects them against theft, damage and loss. If you would like to find out more, please contact the team by calling 0345 463 3003 or emailing