Opening a pop up shop is a great way to showcase and sell your crafts in an in-person setting, allowing for direct interaction with and feedback from your customers as well as hopefully boosting sales.
However, running your pop up craft shop without the right kind of insurance coverage can lead to unexpected claims and legal battles, so it’s important to seek the right type and level of craft insurance to keep yourself and your business protected.
Running a pop-up craft shop
Successfully running a pop-up craft shop including combining multiple elements such as appealing aesthetics, careful planning, setup, marketing, and much more in order to create an inviting stall or space which attracts interest and leads to sales. You also need to carefully consider insurance needs.
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- Planning – You need to consider locations which see regular foot traffic, consider and acquire legal permits, and determine what equipment you’ll need to create an inviting display.
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- Setup – Your setup needs to be aesthetically pleasing and inviting in order to attract attention. Vertical displays allow you to display the most products even with smaller spaces, so use shelves and crates to elevate your creations.
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- Marketing – Promote your event through word of mouth, flyers and social media channels to generate the most interest.
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- Pricing and Payments – Consider your pricing strategy, researching how much similar crafts go for, but also what it will take for you to profit after all costs are added. On top of this, make sure your prices are clearly labelled.
- Insurance considerations – When running a pop up craft shop, it’s likely you’ll need product liability insurance, public liability insurance, and employer liability insurance.
CraftCover offers these insurance types, whether each individual under one managed policy, or just one type, with bespoke quotes to suit your exact needs. Get yours today.
What insurance do you need for a pop-up shop?
There are three main types of insurance you might need to safely host your pop up shop.
The first type is public liability insurance, which protects against claims from members of the public becoming injured or their property being damaged as a result of your business activities. This could be tripping over a table, or part of your display falling onto their bag.
Second, product liability insurance is important to protect against damages caused by your crafts themselves. Whilst it may seem unlikely, it’s more common than you think that a sharp edge or pointy corner causes an injury which leads to a claim.
Finally, employer liability insurance is necessary if you have anybody working for your business. This could be a full time employee helping you craft, or just a volunteer helping you to set up your stall.
Craft insurance for pop up shops
Protect your craft business whilst you set up and sell at a pop up shop with craft insurance today. With a bespoke CraftCover policy covering every aspect you need with no hidden add-ons, you can rest assured that you’re fully protected, allowing you to sell your crafts legally and with confidence.
Short vs long term craft insurance for your pop up store
Choose between short term craft insurance for one off stalls or pop up shops, or a lasting policy which covers for at least a year.
Short term insurance is the right choice if you’re confident you’re only going to host this one event in the next year, so you don’t waste your money getting covered for an entire year when you only actually need it for a few days.
Alternatively, consider long term craft insurance if your going to be hosting another pop up store or selling crafts at events like:
Get your free detailed craft insurance quote today.
Pop Up Shop Craft Insurance Quote
